Red Rabbit
Brand System
As Design Director at ABC Design Lab, I was tasked to help create a new brand system for the meal-delivery service, Red Rabbit. A company which delivers nutritious, made-from scratch meals every day to their partner schools across New York City.
With a mission that reaches beyond lunch time meals, Red Rabbit needed an updated, premium brand that would communicate its creative and energetic approach, dedication to kids, and focus on wholesome food.
A bold yet playful Red Rabbit logo was created, and was extended into a series of illustrations to add continuity to the brand system. Fun combinations of illustrations and real-life food photos bridge the physical world with a child’s creative mind.
With a mission that reaches beyond lunch time meals, Red Rabbit needed an updated, premium brand that would communicate its creative and energetic approach, dedication to kids, and focus on wholesome food.
A bold yet playful Red Rabbit logo was created, and was extended into a series of illustrations to add continuity to the brand system. Fun combinations of illustrations and real-life food photos bridge the physical world with a child’s creative mind.
![](https://freight.cargo.site/t/original/i/5a467d1eaedf4263975680416ba580b00a8d9d290c7b55851d482498ada213f7/Dino2.png)
![](https://freight.cargo.site/t/original/i/cbc1e258f3d157dfdc558cfb6f09ac3a88ceb35dab4abba8c40af6c355892b0d/postcards.jpg)
![](https://freight.cargo.site/t/original/i/a90030706418a1b28c93b05df0a6c058fb9772d30134655da588324f4c61f0b4/printed-goods-1.png)
![](https://freight.cargo.site/t/original/i/081a41a2ded0d10da62ba678eb1fd3bc78d61095a482e52e279f84d7fac8c714/Poster.png)
![](https://freight.cargo.site/t/original/i/37fb7058ef6f9a3cec73a52673afdb2b844070a63c44aa0b0c7e462f154df760/download-2.jpg)