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Red Rabbit

Brand System
As Design Director at ABC Design Lab, I was tasked to help create a new brand system for the meal-delivery service, Red Rabbit. A company which delivers nutritious, made-from scratch meals every day to their partner schools across New York City.

With a mission that reaches beyond lunch time meals, Red Rabbit needed an updated, premium brand that would communicate its creative and energetic approach, dedication to kids, and focus on wholesome food.

A bold yet playful Red Rabbit logo was created, and was extended into a series of illustrations to add continuity to the brand system. Fun combinations of illustrations and real-life food photos bridge the physical world with a child’s creative mind.